Whether you're grappling with alignment issues, struggling to define your role, or looking to optimize your product lifecycle, this session offers actionable insights and practical strategies to transform your approach and refine the operational processes of your PM team. Join Me, Tiffany Murphree, Sr Manager - Product Operations, on a journey through the challenges and triumphs of building a Product Operations function from the ground up. In this session, you'll discover the motivations behind creating this critical role, the key lessons learned along the way, and how the role evolved into a pivotal piece of the product management puzzle.

Managing team performance can be a challenge for both new and seasoned leaders. This session will explore how AI can be a powerful tool for enhancing leadership for your teams. We will discuss practical applications, including delivering feedback with kindness and clarity, setting clear expectations, and fostering a culture of accountability. Being specific and providing examples of behaviors—both where someone missed the mark and where they excelled, leaders can help team members understand where change is needed and what behaviors to continue. We'll also navigate the delicate process of managing someone out while highlighting the importance of supporting those who are thriving with personalized growth opportunities. Join us to discover how AI can assist in creating a confident leadership style that promotes accountability and fosters personalized growth and development, empowering you to lead your team to success.

Three years ago, I made the best decision of my life—I set up my own PMM consulting practice after spending more than two decades in Corporate America. In this talk, I will transparently share the steps I took to make this life-changing transition to a fractional product marketer. I'll discuss how I established a thriving business, and most importantly, the valuable lessons I've learned along the way. Starting your own consulting practice is actually easier than you might think. Note: this is a repeat of PCA30 session, updated to reflect last 6 months.

Do you sell your product through a website? Do you have customers in Europe? Do you store sensitive information or even your customers' emails in a database? The regulations are changing rapidly both in Europe and in the US, and security is becoming more and more important. This session will be a high level overview of what's important for a product manager to know and look for when it comes to security and compliance, especially from a B2B perspective - where the product is sold to companies, not individual users.

As an engineer turned product marketer, taking a turn towards product management and now corporate strategy, and facing a brutal layoff in 2020, I learned quite a bit about making uncertainty my friend. And it's not just my story—we know in today's fast-paced tech world, career paths in product management are rarely linear. Whether you're facing layoffs, market shifts, or personal doubts, learn how to turn uncertainty into opportunity and carve out your path to success. Key Takeaways: 1. Embrace the Pivot: Learn how to reframe career setbacks as opportunities for growth, and how to recognize when it's time to make a strategic change. 2. Future-Proof Your Skillset: Focus on building versatile, high-demand skills that will keep you valuable regardless of market fluctuations. 3. Network Proactively: Cultivate relationships before you need them, and leverage your connections to find new opportunities in uncertain times.

You shall discover the concept of Ikigai learn with few activities how to identify and align the purpose of your product to generate continuous value at a accelerated pace.

While everyone talks about product improvement and strategies that revolve around UX design how do you figure the Product roadmap in the absence of it. How can Data Analytics fill the gap and play a pivotal role in changing the game?

In this opinionated but interactive session, we'll answer: * Why do we need strategy? * What is (and isn't) strategy? * Who needs to be in the room for product strategy? * How do we develop (and test) a sound product strategy? * How should we capture product strategy?

Have you ever attended or led a workshop that felt like a waste of time or failed to deliver the outcomes you were hoping for? In today's remote work environment, running an effective workshop is more essential than ever for keeping teams aligned, engaged, and productive. In this session, you'll learn how to structure workshops that drive results, select the right participants to ensure diverse perspectives, and set the stage with an impactful ice-breaker exercise. We'll also cover key rules to introduce for maintaining focus and fostering collaboration, whether you're facilitating in-person or virtually. By the end of this session, you'll walk away with a toolkit of best practices to transform your workshops into dynamic, goal-oriented experiences that deliver real value.

As a product manager and entrepreneur, I've experienced firsthand the challenges of creating products that genuinely resonate with customers. This talk will explore the critical gap between what customers say they want and what they truly need. Attendees will learn how to harness qualitative insights, identify hidden pain points, and leverage behavioral data to inform product development. We'll discuss a proven step by step method that engages customers beyond typical surveys and actually leads to sales — including user research, market analysis, validating before building and the art of selling MVP. Join me to uncover the secrets behind successful product creation, foster deeper customer relationships, and ultimately drive sales.

This session is all about using hypothetical use cases to nail product strategy before development starts. As a product marketer, my role is to ensure the product aligns with what customers need and what drives growth. The points I'll cover will be: -Build use cases that sharpen your value prop and resonate with your ICP. -Align product features with market demands to drive adoption and revenue. -Get product, engineering, and design teams working toward the same strategic goals. -Focus on market differentiation and avoid feature overload. Walk away with the tools to ensure product delivers real impact for the right audience and meets the organizations growth goals.

This session is based on my latest "Demystified" book series and provides practical tools and skills that participants can apply to both personal and professional development. It also serves as a pragmatic guide to using the IOR framework for your professional development. In this session, AZ will challenge participants to think critically about their career trajectories and guide them in creating a personalized career "roadmap. Participants will gain practical tips, techniques, and tools to shape a meaningful career path. The session concludes with a Q&A with AZ. Key Takeaways: • Uncover hidden product management skills • Learn how to find/transition to a job as a product • Apply the 3 Ps framework to career growth • Learn real career challenges, trends and desired outcomes

Tired of hearing the same old buzzwords like "agile" and "synergy" without seeing real impact? In this session, we'll skip the jargon and focus on what truly matters: leading diverse, global teams and driving products to market profitably. Drawing on my experience managing product teams across Jamaica, India, and the USA, I'll share practical, no-nonsense strategies to align cross-functional teams and get results. Whether you're scaling a global product or managing remote teams, this session is packed with actionable insights on how to make people, productivity, and profit come together—without the fluff.

The future of product management is being reshaped by AI's ability to drive unprecedented efficiencies, reducing costs across operations, development, and marketing. As AI automates processes and unlocks valuable insights, product managers face a unique opportunity: how to strategically reinvest these savings to fuel innovation and growth. This shift isn't just about improving products; it's about redirecting the value AI generates into new initiatives, customer experiences, and market expansions that were previously too costly. Product leaders will need to balance immediate gains with long-term strategic goals, making the most of AI-driven savings to push the boundaries of innovation. The product manager's role will evolve from managing development cycles to being a key decision-maker in reinvesting resources, transforming how companies create value and drive market leadership. Those who can successfully leverage AI savings will shape the future of their industries.

Last Christmas, my career in product management leadership came to a screeching halt - pushed aside when a new CEO wanted to bring in his own team. After 6 months of relaxation and networking, I decided to take a job as an individual contributor product manager. I'll share my perspective on the many ups and many downs of being a product manager after years of being the boss. And I'll share some humor, wisdom, and tips on how this role reversal can make us better product managers and product leaders.

Keep it simple. We know the Market sucks. Latest trends and how to get a job. I run ProductHired (Product professionals career site) and Talent Agency (a firm that helps tech professionals get jobs) so I know my stuff. My brain, what still functions, is at your service.

Are you a Product Manager struggling to get the data or feature flags you need? Frustrated by a development team stretched too thin to prioritize your tools, or unsure how to move forward after IT rolls out the latest tech? Join this roundtable discussion designed for Product Managers who have ever felt stuck—like their hands were tied. Together, we'll explore the tools you're using (or want to use), the roadblocks you're facing, and strategies to effectively advocate for the technical experiments you need. This isn't a session with all the answers—it's a conversation. I'll be your technical guide, but the focus is on learning from each other. Could having a tech-savvy partner who understands product be the missing piece in your toolkit?

In today's fast-changing economy, platform business models dominate, with 70% of unicorns leveraging this strategy. This presentation will explore why platforms outperform linear businesses in profitability, resilience, and scalability. Product managers will learn the fundamentals of platform strategy and walk away with actionable insights on how to integrate platform thinking into their current products, driving long-term growth and success.

Join us for "The Smart Speaker's Toolkit: AI and Virtual Assistants Unleashed," a dynamic session designed for entrepreneurs, product managers, and professionals eager to elevate their public speaking careers. Discover how virtual assistants who use AI powered tools can refine your skills, from crafting compelling presentations to ensuring you deliver each one with confidence. Come learn how to setup a system to help launch your speaking career over a single weekend and start speaking. Discover how to successfully integrated AI into your speaking career, and connect with like-minded professionals in a collaborative environment. Engage in an interactive Q&A session to address your specific challenges and receive tailored guidance. In today's digital world, effective communication is essential. Join us to unlock the secrets of captivating speaking with innovative technology and stand out in a competitive landscape! Don't miss this opportunity to transform your public speaking journey!

A basic principle of Product Management is understanding customer problems, but we can still struggle to properly frame the problem and know that we are focusing on the right problem. One of the most effective ways I have learned to frame the need for a product is through Jobs-to-Be-Done. When Product Managers properly apply Jobs-to-Be-Done, they are better able to identify and articulate the market problem they are solving, which then opens them to a new world of possibilities to drive innovation. This session will introduce the participants to the Jobs-to-Be-Done framework, will share examples of the concept based upon well-known products, connecting that to the innovations achieved, and then provide time for participants to apply Jobs-to-Be-Done through a group exercise.

As the focus on AI grows, one truth remains: human connection is still the cornerstone of successful product management. Are you struggling with prioritization, stakeholder management, or organizational silos? Join me to discover simple yet powerful techniques to build stronger relationships and overcome these challenges. Bring your people-related questions, and I'll select a few attendees for a mini coaching session. Don't let relationship challenges hold you back. Learn how to collaborate better and drive product success today.

Discover how the fusion of AI technology and offshore Virtual Assistants (VAs) creates an unstoppable force for scaling businesses. This session explores practical strategies to automate tasks, enhance workflows, and achieve exponential growth by combining human expertise with AI-powered tools. Whether you're new to outsourcing or curious about AI, this talk will leave you with actionable insights to multiply your business's output, boost efficiency, and free up your time to focus on what matters most. Join us to learn the secret formula for making AI and offshore VAs work harmoniously to accelerate success, streamline operations, and maximize ROI.

All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!