
About PCA34 (Un)conference
Join hundreds of product managers, designers, marketers, founders, and builders for PCA34, Austin’s 34th ProductCamp (Un)Conference.​
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Enjoy a full day of peer-led sessions, networking, and real-world insights—plus coffee, refreshments, and a boxed lunch, all provided.
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Learn from peers across product, marketing, design, engineering, and beyond
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Pitch your own session or vote for topics you want to hear
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Expand your skills and your network — whether you're a newcomer or a product veteran
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Sessions are just 30 minutes, giving you more chances to engage and connect​
About sessions
As a collaborative, user-organized (un)conference, ProductCamp Austin relies on product people like you to submit sessions and share product knowledge!
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Only ONE session proposal per presenter is permitted
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Sessions are limited to 30 minutes, including Q&A
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On the morning of the un-conference, you’ll have 30 seconds to pitch your session to voters
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After pitches, everyone will vote for their favorite sessions
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The top sessions with the most votes from the community will present throughout the day
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If you have questions, email sessions@productcampaustin.org
Submitted sessions
Product Quiz - Jeopardy Style
Category: Product Management, Product Marketing | Target Audience: Essentials | Format: Workshop
As product management continues to evolve in the AI era, we present an engaging, interactive, fun, collaborative and educational product quiz in Jeopardy format. We will cover a range of topics and latest trends on product management, marketing, AI and more. Adhoc teams will be formed just before session start. Winning team grabs a cool prize!
Built Without Asking: The Human Gap in AI Products
By: Gillian Stolshek
Category: Product Management | Target Audience: Essentials | Format: Case Study
Ring launched Search Party as a way to find lost dogs using neighborhood cameras. It also enrolled every US outdoor camera by default into an AI surveillance network — one its CEO reportedly described as the foundation for eliminating neighborhood crime. OpenClaw captured the internet's imagination as a personal AI assistant — until it began making intimate decisions on behalf of users without their direction. These aren't edge cases. They're symptoms of an industry building faster than it's asking who it's building for. This session examines what happens when AI products lose the human at the center, and what it looks like to find them again. Through two case studies and open discussion, we'll explore the questions product teams should be asking before they automate anything. No framework. No prescriptions. Just a conversation worth having.
How Product Marketers Can Avoid AI-washing
By: Gina Rosenthal
Category: Product Marketing | Target Audience: Essentials | Format: Presentation
Are you a product marketer responsible for bringing an AI-powered product to market? Are you worrying that you don't know what AI really is? This session will break down the basics of AI in plain English, so you won't have to rely on buzzwords to make your product pop. You'll walk away feeling more confident in your ability to differentiate your product and avoid AI-washing. It's a safe space for non-experts, all questions welcome! • Here's what we will talk about: • The three types of AI: Narrow AI, AGI, and ASI. Plus real world examples. • Key categories of Narrow AI: reactive, predictive, generative, descriptive, and diagnostic. • How to tell whether your product uses generative AI or traditional machine learning. • Is it truly AI, or just AI washing? • Practical tips and tools for product marketers. • Live Q&A.
All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!


