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PCA30

AUSTIN'S USER-ORGANIZED

PRODUCT (UN)CONFERENCE

April 20th, 2024

About sessions

As a collaborative, user-organized (un)conference, ProductCamp Austin relies on product people like you to submit sessions and share product knowledge!

  • The submission deadline is Thursday, April 18th

  • Only ONE session proposal per presenter is permitted

  • Sessions are limited to 30 minutes, including Q&A

  • On the morning of the un-conference, you’ll have 30 seconds to pitch your session to voters   

  • The top sessions with the most votes from the community will present


If you have questions, email sessions@productcampaustin.org

Submitted sessions

Sales Discovery Skills: Be the Best Sales Person Not In Sales

Category: Product Management, Careers | Target Audience: Essentials | Format: Workshop

As a 15+ year product manager, I always said "I don't do sales." Yet looking back, I closed our biggest deals every time. Five years ago I embraced this and found a playbook for going through sales conversations like a product manager would: a clear mental model and set of tactics. Sales turned from dreadful to fun. Every product manager needs to become associated with revenue to secure their job and elevate their impact. Here's exactly how to get comfortable doing it. We'll PRACTICE LIVE and learn a mental model for SALES discovery. Add Tag to Answer

Why is the cultural communication gap such a big secret?

Category: Product Marketing, Careers | Target Audience: Essentials | Format: Workshop

In the tech world of software developers and AI programmers, a huge portion of them come from the East and they have to communicate with the decision makers in the West. My session will highlight the expensive problems this creates for any company with engineers. I will also explain how, with Next Up Leader coaching those engineers can catapult themselves past the masses by learning the soft skills needed in order to communicate clearly and honestly to their decision makers.

Navigating the Maze: Usability Testing Strategies for AI Interfaces

Category: User Experience | Target Audience: Essentials | Format: Ask the Expert

Just as generative AI has changed the way people and businesses think about how to use technology, product teams must adapt their methods of testing AI products as well. Products using AI, including LLM, present unique challenges for usability testing. It demands a profound understanding of how users interact with AI's intelligence. In this presentation, we navigate through these challenges, offering practical insights and strategies for testing AI products. First, the presenter will illustrate the difference between traditional usability testing and testing products with AI and why users respond differently. Then, they will explain specialized usability testing techniques better suited for AI interfaces. Finally, attendees will learn a framework for choosing methods that are best for the AI tool in question. Attendees will leave with actionable insights they will be ready to implement on their next project with an AI interface.

Leveraging the overlap: PMs x UXers

Category: Product Management, User Experience | Target Audience: Essentials | Format: Presentation

In this session, we'll explore the critical partnership between Product Management (PM) and User Experience (UX) and how it enhances product success. We'll uncover the dynamics of effective collaboration, highlighting the benefits and methods for integrating PM and UX roles seamlessly. Attendees will learn about the overlapping responsibilities and distinct contributions of PMs and UX teams, emphasizing the importance of each in the product lifecycle. The talk will provide insights into leveraging UX expertise, particularly in research and design, to enrich the product development process. Practical strategies for fostering a productive and cohesive working environment will be discussed, ensuring that both PMs and UX professionals can effectively collaborate to meet user needs and drive product success. This session is ideal for those looking to enhance the synergy between PM and UX roles, leading to more user-centered and successful products.

Put Lipstick on a Pig, It's Still a Pig

Category: Product Marketing | Target Audience: Essentials | Format: Presentation

ChatGPT and AI are great tools to help us understand audiences, and summarize data. But when it comes to fundamentally changing the perception of a product or company, they fall short. True repositioning digs deep to uncover what genuinely makes a product special. In this session, I'll guide you through a simple yet effective process for doing just that, emphasizing the irreplaceable power of the best AI tool at your disposal —your brAIn.

Together We Create: Integrating passionate customers into the product development process

Category: Product Management, Other | Target Audience: Advanced | Format: Ask The Expert

In this session we explore a new approach to creating exceptional products: directly engaging the passionate customers who use them. The Community Driven Product Development (CDPD) methodology moves to a more collaborative process with select groups of the product's actual users embedded into the product development process. The methodology is based on four big strategic and tactical tasks: finding the right people, engaging them at the right time in the development cycle, ensuring focus on achieving the right outcomes, based on planning and executing the right activities. This session will be led by long time community guy and the creator of the CDPD methodology, Jake McKee. He will introduce you to the Community Driven Product Development methodology, compare it to traditional methods of product development, and share best practices for creating your own successful Community Driven Product Development program.

All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!

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