Whether you're grappling with alignment issues, struggling to define your role, or looking to optimize your product lifecycle, this session offers actionable insights and practical strategies to transform your approach and refine the operational processes of your PM team. Join Me, Tiffany Murphree, Sr Manager - Product Operations, on a journey through the challenges and triumphs of building a Product Operations function from the ground up. In this session, you'll discover the motivations behind creating this critical role, the key lessons learned along the way, and how the role evolved into a pivotal piece of the product management puzzle.

Managing team performance can be a challenge for both new and seasoned leaders. This session will explore how AI can be a powerful tool for enhancing leadership for your teams. We will discuss practical applications, including delivering feedback with kindness and clarity, setting clear expectations, and fostering a culture of accountability. Being specific and providing examples of behaviors—both where someone missed the mark and where they excelled, leaders can help team members understand where change is needed and what behaviors to continue. We'll also navigate the delicate process of managing someone out while highlighting the importance of supporting those who are thriving with personalized growth opportunities. Join us to discover how AI can assist in creating a confident leadership style that promotes accountability and fosters personalized growth and development, empowering you to lead your team to success.

Three years ago, I made the best decision of my life—I set up my own PMM consulting practice after spending more than two decades in Corporate America. In this talk, I will transparently share the steps I took to make this life-changing transition to a fractional product marketer. I'll discuss how I established a thriving business, and most importantly, the valuable lessons I've learned along the way. Starting your own consulting practice is actually easier than you might think. Note: this is a repeat of PCA30 session, updated to reflect last 6 months.

Do you sell your product through a website? Do you have customers in Europe? Do you store sensitive information or even your customers' emails in a database? The regulations are changing rapidly both in Europe and in the US, and security is becoming more and more important. This session will be a high level overview of what's important for a product manager to know and look for when it comes to security and compliance, especially from a B2B perspective - where the product is sold to companies, not individual users.

As an engineer turned product marketer, taking a turn towards product management and now corporate strategy, and facing a brutal layoff in 2020, I learned quite a bit about making uncertainty my friend. And it's not just my story—we know in today's fast-paced tech world, career paths in product management are rarely linear. Whether you're facing layoffs, market shifts, or personal doubts, learn how to turn uncertainty into opportunity and carve out your path to success. Key Takeaways: 1. Embrace the Pivot: Learn how to reframe career setbacks as opportunities for growth, and how to recognize when it's time to make a strategic change. 2. Future-Proof Your Skillset: Focus on building versatile, high-demand skills that will keep you valuable regardless of market fluctuations. 3. Network Proactively: Cultivate relationships before you need them, and leverage your connections to find new opportunities in uncertain times.

In this session, I will explore the surprising parallels between creative writing and agile product development, where the journey of discovery often leads to unexpected innovation. Just as in creative writing, where stories evolve organically, product development thrives when teams embrace flexibility and avoid over-planning. The session will dive into how the iterative nature of writing—drafting, revising, and discovering the story as it unfolds—mirrors agile's cycles of feedback, adaptation, and continuous improvement. Participants will learn how letting go of rigid plans can open up space for innovation and better products, just as creative writers discover richer narratives by allowing ideas to emerge naturally. By drawing on personal experiences from creative writing, this session will offer fresh insights into navigating uncertainty and fostering creativity in product development.

In an era where artificial intelligence is transforming industries, product managers have a unique opportunity to lead the creation of groundbreaking AI products. But what does it take to turn an innovative idea into an award-winning AI solution? This session delves into the best practices that successful product managers use to navigate the complexities of AI product development. Learn how to effectively collaborate with cross-functional teams, prioritize features with the highest impact, and leverage data-driven decision-making to optimize your product. My qualifications: While working with Splash (an event tech company) I led the 0-1 development of the event industry's first predictive AI/ML solution & won the 2024 MarTech Breakthrough Award for Event Management Innovation.

You shall discover the concept of Ikigai learn with few activities how to identify and align the purpose of your product to generate continuous value at a accelerated pace.

While everyone talks about product improvement and strategies that revolve around UX design how do you figure the Product roadmap in the absence of it. How can Data Analytics fill the gap and play a pivotal role in changing the game?

All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!