AI Agents are coming. They are heroes with flaws. I used Replit and other AI tools to build an application. It's the end of wireframes. It's the beginning of the end for simple applications. It's the start of a new world... of technical debt. AI Agents will affect your work and personal life, so you need to understand their super powers and their Kryptonite.

The problem: We switch between email, calendars, docs, and chats all day. It's scattered and exhausting. What we really need is an AI assistant that connects to those apps, pulls things together, and handles tasks for us. In this session, you'll learn: How to set up an AI assistant that works across your tools. You choose what it can access, then just ask. Whether it's finding info, summarizing notes, or analyzing data, it's easy to get started. Live demo: —Show how to log in and give the assistant access to different tools —Ask the assistant to perform everyday tasks like finding information, summarizing notes, or scheduling events —Watch the assistant handle the workflow from start to finish Who should attend: If you are curious about how to use AI tools in your personal and professional life but don't know where to start, this session is for you.

As a product manager you need to be aware of how your product is sold by sales. Why? Let's explore the complex world of commercial systems and what you need to do before you sell.

There's a hidden skeleton under every product: a few traits it must have before features even matter. In 20 minutes, we'll reveal that structure, show one unexpected analogy, and give you a simple test to tell evolution from redefinition. Walk out with a lens you can use on your roadmap the same day.

There's no sales tool better than a book for you or your company. If you've always wanted to know how to showcase your subject-matter expertise, book editor Karen Aroian and ghostwriter Shana Burg can help. They'll show you how to get started on a great draft, repurpose your existing content, and use AI as a thought partner. The session will begin with a quick, fun poll of the audience so Karen and Shana can tailor their advice to participants. They'll cover key steps and close by answering your questions. Did you know that 81% of people want to write a book, and only 3% actually do it? Use this opportunity to create a sales tool that puts you and your business in front of a bigger market.

It seems like with the rush around AI with forgot about how fundamental strong data and data practices are needed to create a secondary pillar to AI enabled products. This session will go over a high level overview of what data to capture it, how to synthesize it, and how to use it to enable data-driven product decision.

Whether you're actively job hunting, considering a pivot, or quietly building your next big thing, you are your most important product. In this interactive session, current product marketers turned career catalysts will walk you through how to define your goals, clarify your personal brand, and build an online presence that actually works for you. We'll cover storytelling strategies, smart content creation (yes, AI can help!), and the channels that matter most. You'll leave knowing how to show up like a pro—even when you're in between gigs. Bonus: cringe-free tips on what not to do when you're trying to stand out. Attendees will also access to our Grow Your Influence Framework—a one-page guide designed to help you set clear goals and take immediate, strategic action to elevate your presence.

AI is changing the product management landscape faster than any shift in the last two decades. After leaving my VP role, I set out to reinvent myself as an "AI-ready" product leader. Over six months, I explored advanced prompt engineering, AI chat development, RAG (retrieval-augmented generation), and no-code tools to launch a fractional PM practice and reimagine my career. In this session, I'll share that journey and provide a roadmap for PMs to embrace AI without needing to be vibe coders. You'll learn how to apply no-code AI tools to build prototypes and MVPs, how to think about trust and reliability in AI, and how to use this moment to grow your career.

Few products and processes are actually innovative. If you promote yourself as innovative you may be shooting yourself in the foot when customers realize you are similar to competitors and employees spend time trying to innovate instead of making and delivering products to customers. Exnovation is a word coined to mean the opposite of innovative and reflects the desire of management to improve performance by stamping out thoughts of innovation. There's no shame in announcing you are not innovative and it can be seen as a sign of mature management that knows what its business is. Embrace exnovation and direct your energies to improving your products and your organization. In this session we will explore samples of exnovation and practical tactics.

AI is transforming how product teams operate, creating a brand-new role: AI Product Operations. In this session, Dan Corbin, Pragmatic Institute instructor and veteran product leader, will show you what AI ProdOps is, why it's taking off, and how it could be your next big career move. You'll see how AI ProdOps helps teams cut through noise, scale faster, and focus on work that matters. If you're looking to upskill, stand out in your job search, or get ahead of the curve, this is your chance to explore a field that's about to explode.

Feeling overwhelmed and fearful that AI is transforming every industry and that your job might be at risk? You're not alone. Instead of panic, this session offers perspective and a path forward. We'll explore what makes AI product management different from traditional PM work, why data, models, and experimentation matter just as much as roadmaps and KPIs. You'll walk away with a clear picture of the skills needed to succeed as an AI PM: understanding AI fundamentals, shaping ethical and responsible use, and building products that deliver real value beyond the hype. Whether you're a product manager today or simply curious about where the role is headed, this session will show you how to think like an AI PM and why that mindset might be the key to thriving in the future of work with AI.

We rely on dashboards and metrics to prioritize roadmaps, run experiments, and measure success. But how often do we question whether the data behind them is reliable, complete, or even telling the right story? In this session, we will look at real-world examples where misleading data led to wrong product decisions and discuss how PMs can play a role in preventing this.

In the 1950s, Chrysler built one of the first crash-test facilities and proved that safety wasn’t just compliance. It was trust, and trust sold cars. Today, AI faces the same moment. Traditional AI red teaming stress-tests the “engine,” probing for vulnerabilities and harmful outputs. But it misses the “driving experience”: tone with vulnerable users, broken trust in micro-moments, failed escalations, or reputational harm that ripples through communities. This session introduces AIX red teaming - structured adversarial simulation for human experience -showing how to crash-test not only technical systems but also the trust, dignity, and relationships that make AI adoption possible.

In a discussion dominated by AI, it's easy to lose sight of the human side of managing products. Your ability to succeed depends on your ability to inspire and move others to action. Exercising your leadership is key, but how do you get there? In "Leading From Where You Are," ProductCamp Austin Founder and Pragmatic Instructor Paul Young will share a framework for understanding leadership in a new way. You will understand and explore your leadership persona, and leave with actionable next-steps to improve your ability to act as a leader within your organization, regardless of your career tenure. Where do you fit? Are you a Visionary Architect or Grounded Operator? Maybe you are the Empathetic Coach? Learn how you can amplify your strengths to become the leader you want to be, and join to spend a few minutes reflecting on your most important asset: You!

Every product manager aims for product-market fit. But what if the key to advancing your career is candidate-market fit? In this session, you'll learn how to shift your focus from selling yourself as "just another PM" to applying a product manager's mindset to your job search. I'll share how tools like the Manookin Two-Pager and a voice-of-customer listening tour helped me clarify my must-haves, define my candidate-market fit, and create a clearer go-to-market plan. Join me for a candid look at this process, where you'll gain practical ideas for discovering your candidate-market fit, asking for support, and approaching your career with focus instead of isolation. This session is for professionals ready to take a strategic, intentional step in their job search journey.

The Automation Advantage: Freeing Your Time, Energy, and Career Potential is an interactive session designed to inspire students and professionals to rethink their routines and careers through the lens of automation and product thinking. The talk begins by highlighting the hidden costs of repetitive tasks and the limitations of the traditional 9‑5 structure. Through storytelling and humor, you will be introduced to three practical frameworks: the Delegation Ladder for outsourcing low‑value work, the Career Experiment Canvas for testing new directions without major risk, and the Data‑Driven Life Audit for measuring and optimizing time and energy. Real case studies illustrate how individuals have used these tools to transition careers, launch side projects, and reclaim their creativity. Attendees leave with actionable checklists and a seven‑day challenge, empowering them to apply automation immediately and design a career — and lifestyle — that aligns with their true potential.

In this session, we'll discuss how to cut through AI hype and develop a thoughtful approach to AI integration in your PM work. Using historical context on AI cycles, real workflow examples (including what didn't work), and basic LLM literacy, we'll explore how to distinguish between genuinely helpful AI use and productivity-destroying "workslop." This isn't about becoming an AI power user—it's about being thoughtful and strategic about which AI tools and use cases deserve a place in your PM toolkit.

All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!