AI is transforming product management: while it won't replace PMs, those who harness its power will eclipse those who don't. Whether you're a seasoned PM or an aspiring PM, you will learn to leverage AI to fundamentally elevate your effectiveness.  Accelerate customer discovery & user research by using advanced LLM techniques such as designing smart research prompts  Rapidly synthesize customer and market signals by leveraging enterprise AI tools to create high confidence data driven roadmaps  Use purpose-built AI writing assistants to craft compelling user stories and targeted product messaging for different stakeholders You will be exposed to a proven AI toolkit that measurably amplifies your impact as a product manager.

A peek behind the curtain, because there's more happening in AI than you think you are missing. The danger of AI is not understanding what AI is and what it isn't. DeepSeek is a milestone, but probably not for the reasons you think. This session will provide some guidance about AI to help you better leverage AI and be less intimidated by it. The session was designed to provide insights that do not come up in a typical AI search about AI. You will walk out with new ways to think about AI which can help you see new opportunities and to help your career.

This session aims to liken the process involved in Art to Product management. So yeah, it is safe to say that every product manager is an artist. Just as artists go through various stages to bring their vision to life, product managers follow a similar journey to develop successful products. 1. Thought Process Stage (Ideation in Product Management): 2. Building Stage (Creation in Product Management): 3. Perfection Stage (Design in Product Management): 4. Exhibition Stage (Go-live in Product Management):

The rigor of a robust design process has eluded many organizations and is almost a forgotten art. Often left to specialty studios or considered a cost center, the vital steps in forming original thought around user needs and creating an innovative strategy to address their problems is much more accessible now due to AI. In this session, there will be a breakdown of the design process for first timers and an introduction to AI solutions for each stage as well as a highlight on where AI has yet to touch and remains a strong domain of human-only effort. Fundamentally shift your approach to product strategy and user retention today with tools that will soon be the new essentials!

What happens when product teams come up with new products, product and feature improvements for existing products, or a whole new category of products (think iPhone) without consulting with the commercial teams responsible for selling it? Commercial mayhem ensues. This session is part cautionary tale and a call to action to have product and commercial teams collaborate more closely to create a super structure of product and commercial success.

Launching global products requires navigating diverse markets, cultures, and stakeholders, all while maintaining agility in execution. As a Senior Product Manager at Amazon, I've leveraged Agile strategies to successfully deliver products at scale across multiple geographies. In this session, we'll explore how to craft a robust global Go-To-Market (GTM) strategy that balances speed and quality. Learn to apply Agile frameworks for collecting and integrating global feedback, streamlining launches, and iterating quickly. We'll also dive into strategies for working effectively with cross-functional stakeholders and building strong relationships with your tech teams to align on shared objectives. Walk away with actionable insights, tools, and real-world examples to master the art of scaling Agile for global GTM success. Whether you're launching your first international product or refining your approach, this session will equip you to lead your team confidently into new markets.

A product leader's role is akin to that of a one-person orchestra within the product environment. A product leader must balance personal goals, product strategy, customer acquisition, attraction, activation, retention, stakeholder demands, and team well-being. Unfortunately, these competing priorities can often lead to misalignment, distraction, a lack of focus on essential product metrics, decreased customer satisfaction, team frustration, and burnout. In my session, I will present: 1. Practical strategies to prevent burnout, inspire teams with purpose, and drive real product impact without chaos. 2. Proven focus techniques, energized leadership habits, and methods to align teams around meaningful work. 3. Real-world examples, tactical frameworks, and actionable insights that can be applied immediately. Whether you're leading a scrappy startup or navigating a complex enterprise environment, this session will help you work smarter, lead with clarity, and build great products without the risk of burnout. May the Force be with you!

Developing physical products that integrate hardware, software, and firmware is uniquely challenging. Unlike software, physical products can't be easily "updated" in the field. Teams must navigate long procurement lead times, high production costs, and multi-disciplinary collaboration across engineering, manufacturing, software, and procurement. Traditional Waterfall methods dominate because many Agile approaches, designed for software, fail to address these realities, leaving hardware teams stuck with inefficient, often chaotic processes. The Modified Agile for Hardware Development (MAHD) Framework bridges this gap. Since 2017, MAHD has been successfully implemented in over 100 hardware organizations, leading to transformational outcomes - faster time-to-market, seamless cross-functional collaboration, accelerated learning cycles, reduced risk, effective customer feedback loops for early concept validation and precise feature prioritization. MAHD Evangelists Dorian and Vishal will share key elements of the MAHD Framework that help hardware organizations achieve competitive, technical, and organizational success. Peruse what MAHD is all about at http://mahdframework.com.

Job hunting is a full-time job, but what if you had an AI assistant to make it easier? In this interactive session, you'll learn how to build your own AI-powered career assistant. By training it with your resume, LinkedIn profile, recommendations, and even personality, strengths, or leadership assessments, you can: ✅ Instantly tailor your resume and cover letter for any job ✅ Simulate an ATS to predict how your application will score ✅ Generate compelling networking messages in seconds ✅ Strengthen and practice your STAR stories Skip the busywork and focus on what sets you apart. This is not about AI replacing your voice, but about using AI as a strategic partner to refine your messaging, amplify your strengths, and help you stand out. Whether you're actively job searching or preparing for future opportunities, you'll leave with practical AI tools to work smarter and land your next role faster.

AI is quickly becoming a core layer of modern digital products—but we're building it without a shared language for experience design. Product managers are deploying AI-powered features that are powerful, but often opaque, unpredictable, or misaligned with user expectations. The result? Confused customers, eroded trust, and missed opportunities to turn intelligence into value. This talk introduces AIX: AI Experience Design, a new framework for designing intentional, human-centered interactions with AI. Just as UX helped shape how we build interfaces for clarity and usability, AIX offers a way to shape how users experience, interpret, and feel about AI in your product. It's not just about explaining what the model does—it's about designing the relationship between the system and the human. If AI is the engine, AIX is the steering wheel. It's time we design it on purpose.

Are you tired of nodding along in meetings while secretly Googling terms like "RAG," "embeddings," and "context windows"? Do you wish you could have more meaningful conversations with your engineering team about AI features? In this hands-on session, you'll: - Learn essential AI terminology explained in practical, product-focused language - Participate in designing a real customer support AI assistant from scratch - See exactly how understanding these concepts leads to better product decisions By the end of this workshop, you'll understand how LLMs, RAG architecture, context windows, vector embeddings, and other key concepts directly impact your product's functionality, user experience, and business outcomes.

In today's world of AGI, product managers must lead with purpose. Discover Ikigai, a Japanese philosophy to align your product's mission with user passion. Don't just build features—create meaningful impact.

The session takes audience into a journey as a product manager to put a quick sketch into how to go about building a roadmap - how to shape up high level themes, break it down into initiatives and capabilities that your engineering team would work on. We take a typical situation in a large enterprise as an example to layout these in detail.

We optimize everything—our apps, our workflows, even our sleep schedules. But are we optimizing our well-being? In the fast-paced world of product development, we push for efficiency, productivity, and innovation. But what happens when the people behind the products—our teams, our users, even ourselves—are running on empty? Burnout, stress, and mental fatigue don't just impact individuals; they impact creativity, decision-making, and ultimately, the success of what we build. Today, let's talk about why well-being isn't just a personal goal—it's a product imperative.

Everyone wants to be more strategic—but what does that actually mean in today's economy? In a world of layoffs, shifting markets, and AI disruption, being strategic is no longer a buzzword—it's how product leaders create value. In this interactive session, you'll step into the shoes of a Head of Product for a fictional travel company and face the challenge: define a product strategy in 60 days. You'll vote, react, and think in real-time as we uncover why most roadmaps fail to be strategy—and what a real strategic lens looks like. We'll walk through external forces like market trends, regulation, and technology shifts (using a PESTLE-based framework) to show how to connect the dots and define a clear A→B path. You'll leave with a new way to think, talk, and lead like a strategic product thinker—plus a framework to apply immediately.

Everyone loves to launch new and exciting features using the latest technology. However, especially with large, legacy products, a cleanup is also important - and has a lot of benefits like: - Simplifying the product portfolio - Creating a significantly better version of the product that requires major technology or UX changes - Reducing the support and documentation cost of supporting multiple versions of the same functionality - Reducing the bug and security attack surface by making it easier to maintain code - Making it easier to test every release by reducing configuration and case permutations This talk will focus on the process of retiring existing products, features and APIs - which is sometimes equally complex (or more!) than a go to market approach for a new ones.

Drawing from startup playbooks like Steve Blank and Peter Thiel, this session explores how to prepare your solution—whether it's a clinical decision support tool, care coordination platform, or risk adjustment dashboard—before it's seen by a health system or provider group. We'll cover how to communicate value using healthcare-specific metrics (HEDIS, RAF, ROI), build intuitive UI/UX that fits into existing EHR workflows, and translate early clinician feedback into iterative design. Finally, we'll discuss product management strategies tailored to healthcare, ensuring you prioritize features that drive clinical adoption, streamline documentation, and accelerate you toward your first signed agreement with a payer or provider organization. Ideal for health tech founders, product teams, and clinical innovators navigating the journey from pilot to purchase.

Plenty of PMs solve problems, ship features, and manage roadmaps, but not all move up. What sets the most successful apart? In this session, you'll learn the mindset shift that helped me get promoted quickly and lead with more clarity. We'll break down what top-performing PMs do differently and give you practical tips you can start using right away to grow your influence and accelerate your career.

Leadership isn't about reacting faster. It's about evolving who we are — and what we leave behind. In this session, we'll explore the five stages of leadership growth: a journey from surviving chaos to creating lasting legacies. Inspired by lessons learned from working with AI systems and leading high-pressure teams, Hayden Groover shares a powerful model for guiding teams, building culture, and shaping future leaders. Whether you're managing your first product or scaling a growing team, you'll walk away with a fresh lens on leadership — and a personal map for where to grow next. Discover how to lead not just through change, but beyond it.

Let's face it. Most companies typically don't have the data you'll need to prove the value of your new product and/or features on your roadmap. Leadership is asking for a business case but the data you need just isn't there. In this session, I will share tactical strategies for finding data in the most unlikely sources to create compelling business cases and to identify value driven opportunities for your product roadmap.

In this 25-minute session, you'll leave with: 🔹 A prioritized list of tasks to immediately delegate to a virtual assistant 🔹 Exact prompts to train AI tools for career-focused content creation 🔹 A step-by-step system for hiring/managing remote workers without adding managerial overhead Discover how top product managers use virtual assistants and AI to: ✅ Free 10+ hours/week by offloading repetitive tasks (data entry, research, scheduling) ✅ Build a personal brand with help drafting articles, conference talks, or even a book ✅ Pursue global roles by delegating localization/remote team management to skilled assistants ✅ Audit your career path using AI tools to identify promotion-ready skills and opportunities Perfect for PMs at SaaS or physical product companies who want to: - Transition to leadership/global roles - Build thought leadership beyond their 9-5 - Gain leverage without burning out - Discover a new world of Global Opportunities

Join Jessica Marriott, founder of Forward Thiinkers, to uncover how bold product innovation can solve real-world problems and disrupt industries. Drawing inspiration from Apple and Tesla, she introduces a vision for adaptive technologies that redefine what products can achieve. Discover how AI-powered ski boots and predictive systems are revolutionizing product design. But here's the catch: to make these breakthroughs a reality, you'll need to think bolder. This session challenges you to rethink the potential of products as ecosystem builders and reveal the bold strategies required to challenge the status quo, break barriers, and turn radical ideas into real-world impact. Be ready to rethink everything.

With AI disrupting every corner of tech, a new narrative is emerging: "Do we still need product managers?" The answer is a resounding yes—but only if we evolve. In this provocative and practical session, we'll explore why product management is more essential than ever and how modern PMs can rise above the noise. You'll learn the five core powers that make product managers indispensable. We'll break down how to lead with curiosity, use AI as a thinking partner (not a crutch), and drive impact in a world overloaded with tools and data. Whether you're a rising PM or a seasoned leader, you'll leave with a renewed sense of purpose, actionable tactics, and a PM manifesto for 2025. The future isn't feature tickets and task lists—it's product leadership with heart, courage, and vision.

Studies consistently show that humans have a deep need for new experiences and adventure. Fortunately, travel satisfies these needs perfectly. Stepping out of our routine, whether for a short trip or an extended journey, often sparks fresh perspectives and insights. Intentional travel is a way to take travel benefits a step further by traveling with clear purpose and goals for more focused, meaningful and enriching experiences that lead to transformative professional and personal growth. In this presentation, you'll discover: • What intentional travel is and why it matters • Emerging business and travel trends that support intentional travel • Strategies to integrate intentional travel into your own and others' experiences Join us for an engaging session where we explore how to create more meaningful and enriching travel experiences—ones that contribute to both organizational success and business and personal transformation.

Every PCA I give a talk on the status of the job market. I spend every day breathing in trends, data, and what others see in the future. This talk is not exactly that. What I will discuss are the forces at work in the world that are impacting you. We will cover the forces outside of your control, the trends they are creating, and how you should and should not react. Topics will include: - Should you buy bullets or Bitcoin? - Will we have more leisure time with robots working for and serving us, or will we be fighting off hoards of post-apocalyptic human remnants after the great purge? - How to be unpredictable in a mathematical simulation, and if that's a good strategy. This session is about your future and how to survive it and perhaps thrive. Are you ready?

From initial use case definition to deployment and beyond, human decisions shape every AI product's success and risk profile. This session maps the critical human judgment touchpoints across the entire AI product development journey. We'll examine how early decisions in data selection and feature engineering establish fundamental capabilities and limitations. You'll discover how algorithm selection, uncertainty handling, and model parameters and tuning reflect strategic product choices rather than purely technical considerations. We'll explore how deployment boundaries and feedback integration mechanisms determine real-world performance. Finally, we'll discuss human-centric KPIs, performance monitoring frameworks, and ethical considerations that ensure your product delivers genuine value. Whether you're building your first AI-enhanced product or improving existing solutions, understanding these human decision points will help you create more responsible, effective, and trustworthy systems. Join us to transform human judgment from an overlooked variable into your product's competitive advantage.

Behind every AI-powered product lies a complex web of infrastructure decisions that shape speed, scalability, and user experience. This session dives into the product implications of choosing and scaling NoSQL databases (like MongoDB Atlas and Azure Cosmos DB) and public cloud platforms for AI-driven features like retrieval-augmented generation (RAG), personalization, and real-time insights. Drawing from experiences at Salesforce and Yahoo's Mail Intelligence team, I'll explore how PMs can translate backend architecture into product strategy, assess trade-offs, and work cross-functionally with engineering to build AI products that truly scale. If you're a PM looking to deepen your technical intuition and drive smarter infra-product decisions, this session is for you.

All are welcome! Whether you are trying to break into the product world (product, ux, ui, data, dev, marketing, etc.) or are a seasoned veteran, we can all learn from one another!